1. Data Controller Details
Birmingham Upholstery and Sofa Cleaners acts as the Data Controller for all personal data collected through this website and in connection with our services. This means we are responsible for deciding how and why your personal data is used. You can contact us using the details below:
Business name: Birmingham Upholstery and Sofa Cleaners
Address: 5 Brindley Pl, Birmingham B1 2JB
Phone: 07700 167202
Website: birminghamupholsteryandsofacleaners
If you have any questions about how we handle your data, please do not hesitate to get in touch.
2. What Data We Collect
We collect personal data in a number of ways depending on how you interact with us. Below is an overview of the types of data we may collect.
Personal Data You Provide to Us
When you make an enquiry, request a quote or book a service, you may provide us with the following information:
- Full name
- Contact telephone number
- Email address
- Home or business address (for service bookings)
- Payment information (where applicable)
- Any additional information provided in enquiry forms or correspondence
2a. Data Collected Automatically
When you visit our website, certain information is collected automatically by our systems. This may include:
- IP address
- Browser type and version
- Pages visited and time spent on the website
- Referring website or source
- Device information
2b. Data Collected via Cookies
We also collect data through cookies placed on your device when you visit our website. Please see Section 4 for full details of the cookies we use and how to manage your preferences.
3. How We Use Your Data
We only use your personal data where we have a lawful basis to do so under UK GDPR Article 6. The bases we rely on include: performance of a contract (where we need your data to deliver a service you have requested), legitimate interests (where we have a genuine business reason that does not override your rights), legal obligation (where we are required by law to process your data), and consent (where you have actively agreed to a specific use, such as receiving marketing communications).
Specific Purposes
We use your personal data for the following purposes:
- To respond to enquiries and provide quotations
- To book, schedule and deliver upholstery and sofa cleaning services
- To process payments and issue invoices
- To send appointment reminders or follow-up communications
- To improve our website and customer experience
- To comply with legal and regulatory obligations
- To send marketing communications (only where consent has been given, with an easy opt-out option)
4. Cookies
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help the website remember your preferences and understand how you use the site. Cookies do not identify you personally, but they may be linked to information that does.
Types of Cookies We Use
- Essential cookies – These are necessary for the website to function correctly. Without them, certain features may not work as intended.
- Analytics cookies – These help us understand how visitors use our website, for example which pages are most popular. We may use tools such as Google Analytics for this purpose.
- Marketing cookies – Where applicable, these are used to deliver relevant content or track the performance of our marketing campaigns.
Managing Your Cookie Preferences
When you first visit our website, you will be shown a cookie consent banner that allows you to accept or decline non-essential cookies. You can also manage or delete cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
5. Third-Party Sharing
We do not sell your personal data to third parties, and we do not share your data for third-party marketing purposes without your explicit consent.
When We May Share Your Data
There are limited circumstances in which we may share your data with trusted third parties:
- With service providers who assist in delivering our services, such as booking software or payment processors
- With analytics providers such as Google Analytics to help us understand website usage
- With professional advisers such as accountants or legal advisers where necessary
- Where required by law or a regulatory authority
5a. Third-Party Processors
All third-party processors we work with are required to handle your personal data securely and in accordance with UK GDPR. We recommend reviewing the privacy policies of any third-party services you interact with, such as Google Analytics (https://policies.google.com/privacy), for further information on how they process data.
6. Data Retention
We do not keep your personal data for longer than is necessary. The following retention periods apply:
- Customer records – Retained for up to 6 years following the last transaction, in line with HMRC requirements and the Limitation Act 1980.
- Enquiry data (where no booking is made) – Retained for up to 12 months.
- Marketing consent records – Retained until consent is withdrawn.
- Website analytics data – Retained in line with the relevant platform's default retention settings.
Deletion and Anonymisation
Once the applicable retention period has expired, your personal data will be securely deleted or anonymised so that it can no longer be linked to you.
7. Your Rights Under UK GDPR
Under UK GDPR, you have a number of rights in relation to your personal data. To exercise any of the rights listed below, please contact us using the details in Section 8. We may need to verify your identity before we can process your request, and we will respond to all valid requests within one calendar month.
7.1 Right of Access
You have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request (SAR).
7.2 Right to Rectification
You have the right to ask us to correct any personal data we hold about you that is inaccurate or incomplete.
7.3 Right to Erasure ('Right to Be Forgotten')
In certain circumstances, you have the right to request that we delete your personal data. Please note that there may be situations where we are required to retain data for legal reasons, in which case we will inform you accordingly.
7.4 Right to Data Portability
Where processing is based on your consent or a contract and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used and machine-readable format.
7.5 Right to Restriction of Processing
You have the right to ask us to limit the way we use your personal data in certain circumstances, for example while a dispute is being resolved.
7.6 Right to Object
You have the right to object to processing that is based on our legitimate interests. You also have the right to object to your data being used for direct marketing at any time, and we will stop using it for that purpose immediately.
8. How to Contact Us
If you have any questions, concerns or requests relating to your personal data or this Privacy Policy, please contact us using the details below. We are happy to help and will do our best to address your query promptly.
Business name: Birmingham Upholstery and Sofa Cleaners
Address: 5 Brindley Pl, Birmingham B1 2JB
Phone: 07700 167202
Website: birminghamupholsteryandsofacleaners
9. How to Complain to the ICO
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), which is the UK's independent data protection supervisory authority.
We would always appreciate the opportunity to address your concerns directly before you contact the ICO, so please do reach out to us first.
Information Commissioner's Office (ICO)
- Website: www.ico.org.uk
- Helpline: 0303 123 1113
- Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the services we offer or applicable legal requirements. The date of the most recent revision will always be displayed at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your data.
Last reviewed: 2025